Pitching Your Business

You’ve come up with a great idea, you’re ready to take it to the next level, so you’re out looking for investors. Where do you start? What do you say? Coming up with a great pitch to sell your potential investors on your idea could make or break your success. K. L. Owens and Associates LLC offers 5 tips that you should use to develop your pitch, and land that big investment that will take your company to the next level.

1. Plan for Growth.

You’re obviously asking investors for their money so that you can scale your business. Do you have a plan on how you’re going to make that happen? You need to have something in place that will help your company make the leap to the next level, before you get there.

2. Make it Actionable.

You are asking people to hand over their hard earned dollars so that you can spend them. To make your investors more confident in you and your business, tell them exactly where you plan to spend each dollar. Making them feel like they are in control of their money (because they know exactly where it’s going) will make them feel better about investing in you.

3. The Red and Black.

These investors are going to want to know the ins and outs of your business. What’s your bottom line? How much profit are you making? What is your projected growth pattern? Without these answers, no smart investor will hand over their dollar bills.

4. Communicate to Negotiate.

If you are lucky enough to have multiple investors offering a bid for your company, make sure you handle yourself correctly. Share the details of the deal that the investors need and want to know – that will give them more incentive to buy in. But, when the right deal comes along, don’t try to squeeze out more money, graciously sign on the dotted line.

5. The Drop Dead Dollar.

If you plan to negotiate, know the parameters that you are willing to negotiate within. Set the bottom dollar amount that you are willing to take and the highest percent of your profits that you are willing to give up. Having this set before hand – and not going beyond it – will help you avoid a potentially bad decision in the future.

Once you finally land that deal and you’re company is climbing the ladders of success, make sure that you have the appropriate insurance to cover all of your exposures. Call K. L. Owens today for a free quote for professional liability insurance for your company.

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